Electronic Arts found itself in the crosshairs with STAR WARS Battlefront II, not for gameplay, but for its predatory monetization. The game's progression system was inextricably linked to loot boxes, making it feel distinctly pay-to-win. The outrage, amplified by the beloved Star Wars brand, was immense, leading to widespread condemnation, government investigations into loot box legality, and a public relations nightmare for EA. It became a flashpoint, crystallizing player resentment towards aggressive microtransactions.
from “8 Gaming Controversies That Defined a Generation” →



